Reimagining Volunteering | Strategy 2030

Reimagining Volunteering is a key deliverable of Strategy 2030, New Zealand Red Cross’ blueprint for the next decade. As part of Strategy 2030, we have committed to considering how reimagining volunteering will improve outcomes in our three core service areas - Disaster Risk Management, Migration and International, as well as our foundations and enablers such as International Humanitarian Law and Fundraising. We want to attract and engage a diverse New Zealand Red Cross membership and, together with our existing members, work collectively to contribute in ways that make the biggest impact.

Volunteering patterns are changing, and New Zealand Red Cross needs to adapt to keep up. We know from research completed by the International Federation of the Red Cross (IFRC) that globally, only about 30% of volunteers do so formally through organisations. That means the majority of people are volunteering through grassroots mechanisms, often enabled by technology. Many are self-organising, motivated by causes rather than brands or organisations. As the world changes around us, we need to continually look to adjust and adapt how we work to ensure that we continue to be as effective in communities as possible. 

There are three phases to the Reimagining Volunteering project, Discovery, Design and Delivery, which will all take place in 2021 and 2022.  In the Discovery phase, we explored information on volunteering both in the Red Cross Red Crescent Movement and in the New Zealand volunteering sector. Consultation with Red Cross people was a key component of this phase.

We will be communicating with you throughout the process. Keep an eye out for emails, updates in Inside Red, and on this webpage.  Key dates and further information are below.  

Late March/Early April 2021– Reimagining Volunteering Survey opens

July 2021 – Interviews and Focus Groups open

November 2021 – Findings from consultation under review

February 2022  - Draft documentation presented to the National Board

Contact the Project Manager Erica Herron if you have any questions erica.herron@redcross.org.nz

• Click here for news and research

  • External Reimagining Volunteering Research Report A summary of the University of Canterbury research report
  • Reimagining Volunteering Research Report 2021 A summary of our research for our Reimagining Volunteering plan (based on the problem statement).
  • December 2020 Inside Red update  News on Reimagining volunteering from the December issue of InsideRed 
  • November 2020 Inside Red Update  News on Reimagining volunteering from the November issue of InsideRed 
  • Reimagining Volunteering research report 2020  A summary of our research at the initiation of the Reimagining Volunteering project.
  • Reimagining Volunteering flyer A PDF summarising the programme
  • Reimagining Volunteering Problem Statement