Reimagining Volunteering | Strategy 2030

Reimagining Volunteering is a key deliverable of Strategy 2030, New Zealand Red Cross' blueprint for the next decade. Volunteering patterns are changing, and New Zealand Red Cross needs to adapt to keep up. 

About Reimagining Volunteering

Reimagining Volunteering is a key deliverable of Strategy 2030, New Zealand Red Cross’ blueprint for the next decade. As part of Strategy 2030, we have committed to considering how reimagining volunteering will improve outcomes in our three core service areas - Disaster Risk Management, Migration and International, as well as our foundations and enablers such as International Humanitarian Law and Fundraising. We want to attract and engage a diverse New Zealand Red Cross membership and, together with our existing members, work collectively to contribute in ways that make the biggest impact.

Why is this important?

Volunteering patterns are changing, and New Zealand Red Cross needs to adapt to keep up. We know from research completed by the International Federation of the Red Cross (IFRC) that globally, only about 30% of volunteers do so formally through organisations. That means the majority of people are volunteering through grassroots mechanisms, often enabled by technology. Many are self-organising, motivated by causes rather than brands or organisations. As the world changes around us, we need to continually look to adjust and adapt how we work to ensure that we continue to be as effective in communities as possible. 

The project

There are three phases to the Reimagining Volunteering project, Discovery, Design and Delivery, which will all take place in 2021 and 2022.  In the Discovery phase, we explored information on volunteering both in the Red Cross Red Crescent Movement and in the New Zealand volunteering sector. Consultation with Red Cross people was a key component of this phase.

How do I keep up to date with this project?

We will be communicating with you throughout the process. Keep an eye out for emails, updates in Inside Red, and on this webpage.  Key dates and further information are below.  

Important dates

Late March/Early April 2021– Reimagining Volunteering Survey opens

July 2021 – Interviews and Focus Groups open

November 2021 – Findings from consultation under review

February 2022  - Draft documentation presented to the National Board

Watch our Reimagining Volunteering Video

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