Direct Marketing Coordinator - Wellington

New Zealand Red Cross is looking to recruit an experienced Direct Marketing Coordinator.

Red Cross is the world's largest humanitarian organisation, working together towards our mission to improve the lives of vulnerable people by mobilising the power of humanity and enhancing community resilience.

New Zealand Red Cross is a New Zealand wide organisation with over 14,500 members and 500 staff.

We welcome and encourage diversity in our workforce and adhere to best practice equal employment opportunity principles in all aspects of our recruitment and our ways of working.

New Zealand Red Cross is looking to recruit an experienced Direct Marketing Coordinator.

In this role you will:

  • Maximise appeal income through effective direct marketing techniques
  • Help formulate and implement the direct marketing strategy
  • Achieve income and expenditure targets set for direct mail appeals
  • Work with the direct marketing team to develop individual supporter communications through a variety of channels
  • Develop and implement the direct mail testing strategy to continually improve appeal performance
  • Work to integrate, appeal channels (mail, telephone and digital) as these are developed
  • Provide accurate and insightful analysis, performance reports and benchmarking
  • In the event of a major emergency appeal, provide assistance/coordinate as required, including working unsociable hours if necessary. Tasks may include developing emergency appeals to all supporters, regular givers and cash givers, across a range of mediums
  • Develop and implement strategies for converting emergency appeal donors to committed supporters and regular givers

We encourage you to apply for this role if you have past experience in:

  • creating, executing and evaluating direct marketing campaigns
  • working in a not for profit environment
  • researching and reporting on complex information from various sources
  • written and oral communication and negotiation skills
  • managing multiple tasks to deadlines and prioritising own workload

To download the job description for this position please click the 'Apply Now' button to be taken to the New Zealand Red Cross Careers page. 

Read the full job description here

Applications close 9pm on 1 May 2019

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