Why regular giving matters

Our Regular Giving programme has been running for 27 years and has raised over $150 million in that time

To continue to grow this vital income stream, we work with fundraising agencies that promote the amazing work we do to support people in need and ask the public to support it through regular donations.

You may have seen their fundraisers out and about in your community, chatting with people about New Zealand Red Cross and inviting them to become a Humanitarian Partner (regular donor).

Every year, they speak with thousands of people across the country, hearing their stories, answering questions and sharing how regular donations can help New Zealand Red Cross be there when people need us most.

We asked one fundraising team to tell us a little more about their work, what motivates them and some of the memorable conversations they’ve had along the way.

What's your favourite part of the job?

“Meeting people from all different backgrounds within the community and hearing their personal experiences with New Zealand Red Cross. It’s especially meaningful hearing about the difference Red Cross has made in their lives or the lives of their loved ones.

Which New Zealand Red Cross programmes do you find easy to talk about?

“Two programmes that really stand out to us are disaster response and Meals on Wheels. We love seeing how these programmes support people during some of the most challenging and vulnerable moments in their lives.”

Have you ever had someone recognise the impact of Red Cross work from their own experience?

“One of the most memorable conversations was with an older man whose wife was living with a disability. Because he spent a lot of time away for work, he arranged for her to receive Meals on Wheels. Red Cross volunteers not only delivered her meals but also checked in on her regularly.

Sadly, she passed away while he was away, but he spoke so highly of Red Cross and was incredibly grateful that they were there for her every day during her final days. That conversation really showed me that the impact of Red Cross goes far beyond providing a meal. It can also provide companionship, reassurance and a sense that someone is there.

Every conversation can be the start of a new connection with New Zealand Red Cross. Our professional and friendly fundraising teams help introduce people to the work we do and give them the opportunity to become part of it through regular giving.

Find out more

Information about our face-to-face fundraising and regular giving programme can be found here.

Header image:  A group of our community fundraisers